Storytelling?
Storytelling is one of the oldest forms of communication, and it is common amongst ALL humans, no matter where they’re from or what language they speak. Story captures emotion and imagination and goes far beyond just relaying information.
Businesses and Organizations need people to connect with their product, their solution, or their cause. Story does this. Story shows the heart and soul and communicates the “why” of what you do.
services
Identify Your Audience and Clarify Your Message So People Can Better Understand Who You Are, What You Do, and Why It’s Important.
Use The Power Of Visuals To Tell Your Brand’s Story and Invite Your Customers To Engage. Help Them See Themselves In Your Story And Not Just You.
Have A Web Presence That Is More Than Just An Online Brochure. Let Your Website Work For Your Brand and Help Convert Visitors Into Customers.
Use Creative Content To Continue To Tell Your Story To The World!
So... What Does This Look Like?
Integration
The first step to effective storytelling is to become integrated into the subject. I need to learn all that I can about who you are and what you do. Done properly, this takes time as initial impressions rarely line up with reality.
Strategy
Once I feel I have a grasp on who you are and what you do, we begin to develop a strategy. The first step is to write out a brand script that outlines the basic story of your customer's interaction with you. Through this, the proper language will develop and we will know how to best use storytelling tools to effectively connect people with your brand.
Implementation
This is the fun part! Using the information gathered along with your unique brand script, we begin creating content. Photography, videos, website changes or re-builds, social media campaigns, email campaigns... you will begin to see how your story, and the story of your customers are able to connect with others and cause them to identify with your brand promise.